客户：A.O.史密斯
Client: A.O. Smith
服务内容：竞品分析、用户研究、外观设计
Service content: competitive product analysis, user research, appearance design
服务价值：为客户提供了从“成熟感”到“成熟感+年轻感”的产品外观解决方案。A.O.史密斯产品主要面向具备一定消费能力的成熟用户，但同时也在通过单点的产品采取一些尝试性突破：通过对电热水器设计语言的调整，由“成熟感”过渡至“成熟感+年轻感”，使其在不丢失“稳重化”设计语言的前提下，增添一定的“柔性”设计语言，从而使得该型产品的视觉认可度拓展至整个家庭（女性以及子女）；同时通过曾设的底部磁吸挡板，将电热水器底部的管线插头进行遮挡，使得产品可以更好地融入居家空间。
Service value:We provide client with a product appearance scheme from "maturity" to "maturity + youth".As we know, A. O. Smith's products are mainly aimed at mature users with certain consumption ability, but at the same time, it is also taking some tentative breakthroughs through single point products: by adjusting the design language of electric water heater, it will transition from "maturity" to "maturity + youth", so that it can add a certain "flexible" design language without losing the "maturity" design language.Thus, the visual recognition of this type of product is extended to the whole family (women and children).At the same time, the pipeline plug at the bottom of the electric water heater is shielded by the magnetic suction baffle at the bottom, so that t