茅台首届MBD(Moutai Beauty Design)设计大赛入围作品(专业组)
  • 茅台首届MBD(Moutai Beauty Design)设计大赛入围作品(专业组)
  • 茅台首届MBD(Moutai Beauty Design)设计大赛入围作品(专业组)
  • 茅台首届MBD(Moutai Beauty Design)设计大赛入围作品(专业组)
  • 茅台首届MBD(Moutai Beauty Design)设计大赛入围作品(专业组)
  • 茅台首届MBD(Moutai Beauty Design)设计大赛入围作品(专业组)
  • 茅台首届MBD(Moutai Beauty Design)设计大赛入围作品(专业组)
  • 茅台首届MBD(Moutai Beauty Design)设计大赛入围作品(专业组)
  • 茅台首届MBD(Moutai Beauty Design)设计大赛入围作品(专业组)
  • 茅台首届MBD(Moutai Beauty Design)设计大赛入围作品(专业组)

茅台首届MBD(Moutai Beauty Design)设计大赛入围作品(专业组)

茅台首届MBD设计大赛入围作品(专业组)
Shortlisted works(Professional group) of Moutai's first Design Competition(MBD)

服务内容:为茅台开发一款面向海外市场的整套白酒包装(酒瓶、酒杯、分酒器、酒盒),进一步提升茅台品牌在全球的影响力。
Service content: We develop a complete set of liquor packaging (bottles, glasses, wine dividers, wine boxes) for MOUTAI.In order to further enhance the influence of MOUTAI brand in the world.

服务价值:以茅台为载体,输出享誉世界的敦煌文化载体——九色鹿(博爱、正义、美丽的化身)。鹿是全球文化属性中畅通无阻的受欢迎的符号,没有因文化属性差异而导致的象征歧义。鹿,特别是雄鹿,在西方文化中象征王者和高贵,也与茅台奢侈品属性的身份匹配。由此,面向海外高端烈性酒市场的概念设计——“九色鹿”陈酿酒质的飞天茅台由此诞生。
Service value: We use Maotai as a carrier to export the world-renowned Dunhuang cultural carrier - nine-colored deer (the embodiment of universal love, justice and beauty). Deer is an unimpeded and popular symbol of global cultural attributes, without the symbolic ambiguity caused by differences in cultural attributes. Deer, especially bucks, symbolize king and nobility in Western culture, which also matches the status of Maotai's luxury attributes. Thus, the concept design for the overseas high-end spirits market - "nine color deer" aged wine Feitian Maotai was born.